PARTNERSHIP OPPORTUNITIES
NAMING RIGHTS
In addition to our ultimate entitlement opportunities, one of the most successful ways to promote your brand on the property is actually to own part of Talladega Superspeedway. Check out some of our recent success stories below!
- Talladega Garage Experience Presented by Coolray
- GEICO Campgrounds
- GEICO Restart Zone
- YellaWood Pit Road Club
For more information, please email [email protected].
DISPLAY SPACE IN THE MIDWAY
Various corporations and organizations represent their brand in the corporate display area, attracting hundreds of thousands of race fans each race weekend. The Midway is located behind the north end of the grandstands, directly outside admission gates. Exhibits are strategically located near souvenir and vending areas, where heavy foot traffic is present before the drop of the green flag.
The Midway is typically operational Friday-Sunday during race weekend and boasts impressions of 120,000+.
For more information, please email [email protected].
IP & SWEEPSTAKES
IP rights and in-market promotions develop unique outreach opportunities featuring both your brand and one of the most recognizable names in motorsports. Receive exclusive promotional rights granting you the ability to use registered Talladega Superspeedway marks for activation opportunities such as on-side and in-market promotions, consumer or employee promotions, themed advertising campaigns and point-of-sale materials.
For more information, please email [email protected].
SIGNAGE
With thousands of race fans on property each race weekend, various corporations and organizations represent their brand through signage that covers the entirety of Talladega Superspeedway property. This is one of the best ways to get your brand seen during one of the nationally televised Talladega coverages.
- On-Track Signage
- Grandstand Signage
- Other Opportunities
For more information, please email [email protected].
