Display Space In The Midway

Various corporations and organizations represent their brand in the corporate display area, attracting hundreds of thousands of race fans each race weekend. The Midway is located behind the north end of the grandstands, directly outside admission gates. Exhibits are strategically located near souvenir and vending areas, where heavy foot traffic is present before the drop of the green flag.

The Midway is typically operational Friday-Sunday during race weekend and boasts impressions of 120,000+.

For more information, contact Scott Shinbaum at 256-315-4525 or sshinbaum@nascar.com.

Busch Beer

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Fans swarm to the Busch Beer display for a Q&A session hosted by Daryl Motte with Kevin Harvick and the Busch Guy.

Team Chevy

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The Chevy display is always a fan-favorite!

Souvenir Central

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From t-shirts repping your favorite driver to flags and more, visit the Midway for all your souvenir needs!

Types of Displays

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Let's get creative! Whatever your goals, the possibilities and setup style options for your space are endless.

Appearance Opportunities

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You never know who you might see! The Midway is great for driver appearances and more!