Big One on the Boulevard Returns to Talladega Spring Race Weekend

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Fans will have the opportunity to enjoy a driver parade and on-stage games with guests of honor

TALLADEGA, Ala. (April 3, 2026) – Big One on the Boulevard returns to Talladega Superspeedway for the spring Jack Link’s 500 race weekend. Fans will have the opportunity to enjoy a driver parade followed by on-stage games with guests of honor.

“The Big One on the Boulevard kicks off the weekend with an infield party that brings fans closer to their favorite drivers and the excitement that makes Talladega so special,” said Josh Harris, Region President, Talladega Superspeedway and Darlington Raceway. “The energy of the parade and interactive games on stage creates an interactive experience for our fans and drivers that you can only have here.”

Big One on the Boulevard will kick off on Friday, April 24th at 7:30 p.m. CT with the parade down Talladega Boulevard. The parade will include driver parade vehicles carrying famed NASCAR Cup Series, O’Reilly Auto Parts Series and ARCA Menards Series drivers.

Immediately following the parade, fans are encouraged to head to the stage behind Infield 5 Points Bar, where the NASCAR Wide Open Trax DJ team and NASCAR TV Host Daryl Motte will be ready to provide an exciting and interactive game show. Several drivers will be introduced as guests of honor including Ricky Stenhouse Jr., Connor Zilisch, Noah Gragson, Cleetus McFarland and more.

The drivers will select a fan from the crowd to join them on-stage in games with the chance to win prizes. Fan and driver teams will be competing for the grand prize of garage and pit passes, allowing for even closer access to the action at Talladega Superspeedway. To conclude the evening, Tailgate Revival will perform an hour-long live show.

The spring race weekend action at Talladega Superspeedway kicks off on Saturday, April 25, with a doubleheader. The ARCA Menards Series will hit the track in the Alabama Manufactured Housing 200 at 12:30 p.m. ET followed by the NASCAR O’Reilly Auto Parts Series Ag-Pro 300 at 4:00 p.m. ET. On Sunday, April 26, the NASCAR Cup Series stars will duke it out during the Jack Link’s 500 to close out the weekend at 3:00 p.m. ET.

For ticketing information and more details about upcoming events, including the Jack Link’s 500 race weekend, visit  www.talladegasuperspeedway.com

Fans are also encouraged to keep up with all the happenings at Talladega Superspeedway by following along on X, Facebook, and Instagram, as well as in the NASCAR Tracks App for the latest speedway news.

About Talladega Superspeedway

Talladega Superspeedway is the most competitive racetrack on the NASCAR schedule (record 88 lead changes in 188 laps), the highest-banked (33 degrees) and the longest (2.66 miles), as well as the most fun and fan-friendly. Three-and four-wide racing at 200 mph are a norm at Talladega Superspeedway, along with nail-biting, photo finishes. For information, visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.