Jack Link’s 500 will be a wild race on Sunday, April 27
TALLADEGA, Ala. (Oct. 4, 2024) – Talladega Superspeedway announced today a wild new partnership with the popular beef jerky and protein snacks brand, Jack Link’s, for the spring NASCAR Cup Series race. The Jack Link’s 500 is set for April 27, 2025, and will provide competitors and fans alike with a big weekend of fun.
“Joining up with Jack Link’s for our spring Cup Series race is the perfect match for Talladega Superspeedway and allows us to have some creative ideas throughout the partnership,” said Talladega Superspeedway President Brian Crichton. “I’m looking forward to hanging out with Sasquatch ®, and also the amazing team at Jack Link’s, as the possibilities are endless for what we can do with this prestigious brand.”
Jack Link’s was founded in 1985 and has been one of the most iconic brands in the snack world since. The brand has manufacturing facilities in Iowa, South Dakota, and Minnesota, with the original facility in Wisconsin still operating today. Jack Link’s has an impressive catalog of products for their consumers, including jerky, beef sticks, sausages, steak strips, and even drink mixes, which are available for purchase.
Fans will quickly recognize the popular “Messin’ with Sasquatch” commercials and advertisements. The unforgettable marketing campaign features adventure seekers who seek to prank Sasquatch, only to realize that Sasquatch always gets the last laugh. It demonstrates how fans of Jack Link’s products feel after snacking on their favorite products and having fun with the legendary Sasquatch.
There is plenty of exciting NASCAR Playoff action this weekend at Talladega Superspeedway, kicking off Friday, Oct. 4, with the NASCAR CRAFTSMAN Truck Series Love’s RV Stop 225 during the Round of 8, followed by the NASCAR Xfinity Series United Rentals 250 on Saturday, Oct. 5, in the Round of 12.
The excitement continues into Sunday, Oct. 6, with the return of the YellaWood 500 during the NASCAR Cup Series Playoffs Round of 12 at Talladega Superspeedway. Drivers prepare to tackle the iconic 33-degree banking.
For ticketing information and more details about upcoming events, including the fall 2024 Playoff weekend, visit www.talladegasuperspeedway.com.
Fans are also encouraged to keep up with all the happenings at Talladega Superspeedway by following along on Twitter, Facebook, and Instagram, as well as in the NASCAR Tracks App for the latest speedway news.
About Talladega Superspeedway
Talladega Superspeedway is the most competitive racetrack on the NASCAR schedule (record 88 lead changes in 188 laps), the highest-banked (33 degrees) and the longest (2.66 miles), as well as the most fun and fan-friendly. Three-and four-wide racing at 200 mph are a norm at Talladega Superspeedway, along with nail-biting, photo finishes. For information, visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
ABOUT LINK SNACKS (DBA “JACK LINK’S”)
Link Snacks is a leader in snacking and its brand Jack Link’s is the #1 meat snack brand in America. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation since 1985. The company is made up of passionate Team Members who share an uncompromising commitment to deliver awesome products. The company’s portfolio of consumer brands includes Jack Link’s®, Lorissa’s Kitchen®, Wild River®, Golden Island®, Country Fresh Meats®, BiFi®, and Peperami®. www.jacklinks.com. Jack Link’s, Messin’ with Sasquatch, and Sasquatch are registered trademarks of Link Snacks, Inc.
