Construction crews are working around the clock in the legendary Talladega Superspeedway infield, and the scenery is ever-changing in the new, interactive Talladega Garage Experience, the major part of Transformation – The Talladega Superspeedway Infield Project presented by Graybar, which debuts October 11-13.
That weekend, fans will be mesmerized at the world’s greatest race track when they make their way into the Talladega Garage Experience as part of a doubleheader NASCAR Playoffs weekend featuring the Sugarlands Shine 250 for the NASCAR Gander Outdoors Truck Series (Oct. 12) and the 1000Bulbs.com 500 (Oct. 13) for the Monster Energy NASCAR Cup Series.
Over the last few days, workers have been putting the final touches on the hardscape in the Watch Zone and Game Zone, which sit directly across the way from the massive Open Air Social Cub, using saws to cut the decorative construction joints in the concrete. They also continue to pour concrete and work on the rest of the hardscaping throughout the 140,000-square-foot Talladega Garage Experience area.
Shade structures are also up and in place and will serve as great locations for fans to congregate, enjoy the $4 or less Value-Priced Concessions (excluding the $9 Big One Meatball), and catch all the live on-track action via the giant ISM Vision Board screen right outside the Social Club, perfect for all fan’s viewing purposes.
The 35,000-square-foot Open Air Club, the centerpiece of the Garage Experience, is also taking shape. It will be lined on both sides by two of the four Monster Energy NASCAR Cup Series garages that will house the top 22 drivers (11 in each) in the Cup Series. In the garage bays via the fan viewing walkway, fans with a Garage Experience admission will receive “up-close” access and be under the same roof where the race cars are being prepped by the race teams throughout the entire weekend.
In addition to the Watch Zone, Game Zone and Social Club, other items that are progressing include the Pit Road Club Suites, concession and restroom complexes, the Garage Suites, and Guest Services facility. Construction efforts also continue to move forward on the new Race Operations building that will house NASCAR Race Control, LIVE Network Television and Radio, as well as public address announcers.
The Talladega Garage Experience will stretch from the center of the Tri-Oval down near the Start-Finish line and will also have FREE Wi-Fi presented by Xtreme Concepts, Inc. Other items fans can enjoy include a reserved area at Gatorade Victory Lane where fans will get the chance to witness the victors’ celebration after each race in Celebration Plaza, an entertainment stage for local music, Driver Q&A’s and other interviews, and social areas. Guests with a Talladega Garage Experience pass will also have access to Sunday’s pre-race ceremonies and Driver Introductions at the Start-Finish line!
The Transformation Infield Project presented by Graybar is part of International Speedway Corporation’s (Talladega’s parent company) long-term capital allocation plan and reinvestment into its major motorsports complexes. DLR Group is the architect of the entire project while Hoar Construction continues to lead Phase II. GT Grandstands (Plant City, FL) is constructing the Race Operations tower, as well as the Pit Road Club Suites that will house 600 guests who will get a birds-eye view of team pit stops from behind pit road, along with food and beverages.
Fans can learn more about the project and view the progress 24/7 via the construction cam by visiting www.talladegasuperspeedway.com/transformation. For ticket information on the track’s NASCAR doubleheader playoffs weekend, and all things on Transformation and the Talladega Garage Experience, log onto www.talladegasuperspeedway.com or call 855-518-7223 (RACE).
About Hoar Construction
Hoar Construction, established in 1940, has offices in Atlanta, Birmingham, Houston, Austin, Orlando, Nashville, and Washington, D.C. The firm provides professional services in general construction, construction management, design/build, and program management, serving clients in government, healthcare, retail, commercial, multifamily, and industrial markets. Hoar currently has projects in 12 states. For more information about Hoar Construction, please visit www.hoar.com or visit us on Facebook, Twitter, LinkedIn, YouTube, and Google+.
About GT Grandstands
GT Grandstands designs and manufactures premium-quality grandstands, bleachers and other aluminum seating structures. The company applies technical proficiency and expertise to deliver quality, turn-key spectator experiences that bring communities together around shared celebrations. For information, visit www.gtgrandstands.com or call 866-550-5511 for a consultation. GT Grandstands is a PlayCore Company. More information is available at www.PlayCore.com.