Construction Update 6


The brand-new winner’s circle in the new Gatorade Victory Lane is taking form as construction efforts for Transformation – The Talladega Superspeedway Infield Project presented by Graybar are in full force. Birmingham, AL’s Hoar Construction, leading Phase II of the project, is making major headway on the Talladega Garage Experience – set to debut during the track’s NASCAR Playoffs doubleheader weekend, Oct. 11-13.

Concrete has been poured for what will be a modern, ‘old-school style’ winner’s circle where the winning driver will pull the race car nose-first (as was done at Talladega throughout the 1970s and the early 1980s) into Gatorade Victory Lane. Just the circular area where the car will be parked will be more than 45 foot deep by just less than 30 foot wide. Fans with a Talladega Garage Experience admission will gain access to a reserved area in Gatorade Victory Lane and get the chance to witness the victors’ celebration after each race in Celebration Plaza.

Another major aspect coming right along in the TGE is the luxurious Pit Road Club. The foundation is set, and steel framing is going up on the two-story, open-air Pit Road Club that will house 600 guests who will get a birds-eye view of team pit stops and be treated with a host of other amenities throughout the entire race weekend, including food and beverages.

Exterior skin and roofing have also been applied to two concession stands, the Guest Services building and two of the four Monster Energy NASCAR Cup Series Garages, where fans will get “up-close, locker-room” access inside the garage bays where the teams and drivers will work on their race cars throughout race weekend. The concession stands in the TGE will offer incredible $4 or less Value-Priced Concessions (with the exception of the $9 Big One Meatball).

The mammoth Open Air Social Club, which will be complete with an array of ample, comfortable seating, a bar and a 41-foot diagonal video screen, is being graded and prepped for flooring. Fans who purchase a TGE admission will receive access inside the 35,000 square foot area, where they will be just a few steps away from the two garages that will line both sides of the Open Air Social Club and house the top 22 drivers (11 in each) in the Monster Energy NASCAR Cup Series.

The one-of-a-kind TGE will stretch from the center of the Tri-Oval down near the start-finish line and will also have FREE Wi-Fi presented by Xtreme Concepts, Inc. It will be ready at the world’s greatest racing venue during October’s 500 (Monster Energy NASCAR Cup Series) and Sugarlands Shine 250 (Gander Outdoors Truck Series). In addition, the TGE will feature interactive attractions and enhanced amenities for fans, sponsors, teams and stakeholders in the iconic Talladega infield.

The Transformation Infield Project presented by Graybar is part of International Speedway Corporation’s (Talladega’s parent company) long-term capital allocation plan and reinvestment into its major motorsports complexes. DLR Group is the architect of the entire project while Hoar Construction continues to spearhead Phase II. GT Grandstands (Plant City, FL) is constructing the Race Operations tower, which, too, continues to see much progression high above the Tri-Oval, as well as the Pit Road Club Suites.

About Hoar Construction
Hoar Construction, established in 1940, has offices in Atlanta, Birmingham, Houston, Austin, Orlando, Nashville, and Washington, D.C. The firm provides professional services in general construction, construction management, design/build, and program management, serving clients in government, healthcare, retail, commercial, multifamily, and industrial markets. Hoar currently has projects in 12 states. For more information about Hoar Construction, please visit or visit us on Facebook, Twitter, LinkedIn, YouTube, and Google+.

About GT Grandstands
GT Grandstands designs and manufactures premium-quality grandstands, bleachers and other aluminum seating structures. The company applies technical proficiency and expertise to deliver quality, turn-key spectator experiences that bring communities together around shared celebrations. For information, visit or call 866-550-5511 for a consultation. GT Grandstands is a PlayCore Company. More information is available at