Talladega Superspeedway’s loyal fans looking to gear up and show their support for the biggest and baddest track in NASCAR are in luck because the track, in coordination with MainGate, has officially launched its track merchandise page on the Pit Shop Official Gear website.

Fans can now visit the online site and browse the wide selection of Talladega Superspeedway apparel ranging from men and women t-shirts, youth clothing, jackets, hats, Talladega branded race-day essentials, plus much more. In addition, the historic 2.66-mile track, which opened its doors in 1969, is offering limited edition 50th-anniversary items for fans as well.

New merchandise is expected to be introduced closer to the track’s fall NASCAR Playoffs doubleheader weekend, Oct. 11-13, featuring the 500 and Sugarlands Shine 250. And, although the track merchandise will be sold on property during race weekend, fans are encouraged to grab their ‘Dega swag in advance as some items tend to sell out at the track. Fans who purchase through the website may also be eligible to receive future discounts only offered through the site.

International Speedway Corporation (Talladega’s parent company) announced its multi-year partnership with MainGate at the end of 2018. The Indianapolis-based retail merchandising company began handling all merchandise operations at all 12 International Speedway Corporation tracks at the beginning of this year.

Talladega Superspeedway’s fall event weekend will also feature the culmination of Transformation – The Talladega Superspeedway Infield Project presented by Graybar and the grand opening of the Talladega Garage Experience, which will allow fans to be immersed into the sport of NASCAR at Talladega like never before. It will feature “up-close” access, interactive attractions and enhanced amenities for fans, sponsors, teams and stakeholders in the iconic Talladega Infield.

For more information on the track’s new merchandise, visit

For general ticket information on NASCAR Playoffs weekend and all things on the Transformation Infield Project presented by Graybar and the Talladega Garage Experience, log onto or call 855-518-7223 (RACE). Fans can learn more about the specifics of the project by visiting