First Responders

1st Foundation, a 100-percent volunteer organization that provides assistance to those arriving first on the scene in foreign and domestic conflicts, along with Xtreme Concepts, Inc., an Alabama company that is a worldwide leader in providing turnkey security solutions, training and technology integration to U.S. government, military and commercial clients on a global scale, have joined iconic Talladega Superspeedway during the track’s 50th anniversary with programming that will create an incredible experience like never before for fans at the 2.66-mile venue in 2019.

For the track’s upcoming spring weekend, April 27-28, featuring the GEICO 500 Monster Energy NASCAR Cup Series race, 1st Foundation and Talladega are proud to honor all active and retired First Responders with the First Responders presented by 1st Foundation ticket offer. Xtreme Concepts, based in nearby Birmingham, meanwhile, will serve as the “presenting sponsor” of Wi-Fi in the new Talladega Garage Experience, which opens during the track’s fall race weekend in October as part of Transformation – The Talladega Infield Project presented by Graybar. The Talladega Garage Experience Wi-Fi, presented by Xtreme Concepts, will allow fans to be immersed into the sport of NASCAR like never before and will offer the experience of a lifetime for all families, young and old alike.

The 1st Foundation is a non-profit formed by employees of Xtreme Concepts who saw a need in their field. Working with Special Operations Forces and Law Enforcement Operations, the 1st Foundation provides grants for continuing education, specialized equipment and training for those in need. The First Responders presented by 1st Foundation program offers spectacular savings of up to 60% to First Responders (Police Officers, Firemen and EMT’s) and their families for the MoneyLion 300 and GEICO 500. Ticket options include:

  • 2-Day Tri-Oval Tower Package for Saturday and Sunday
    • Saturday, April 27: MoneyLion 300 NASCAR Xfinity Series event, along with qualifying for the GEICO 500
    • Sunday, April 28: GEICO 500 for the Monster Energy NASCAR Cup Series (FREE admission to the Saturday Night Infield Concert with Sunday ticket)
  • Lincoln Grandstand or Anniston Grandstand (between the exit of Turn 4 and the entrance to pit road) ticket for the GEICO 500 on Sunday
  • Sunday Pre-Race Pit Pass Opportunity
    • See the cars and crews up close before the GEICO 500 on Sunday. Walk up and down pit road, watch as drivers and crew chiefs make their way down the red carpet to the Drivers Meeting and MORE!

First Responders can be verified to purchase tickets through the First Responder presented by 1st Foundation offer online at or by calling the ticket office at 855-518-RACE (7223).

The 1st Foundation also helps with medical bills and access to PTSD programs, as well as college scholarships to those operations and their families in need of assistance through Gold Star Family Programs. 1st Foundation board members cover all administrative costs, allowing every dollar donated to be utilized for its core mission. To assist the cause of 1st Foundation, please visit Residents of Alabama can go a step further by purchasing a specialized 1st Foundation license plate for their personal vehicles through the Alabama Department of Revenue’s website.

“We are excited to be teaming with Talladega Superspeedway, our home track,” said Landon Ash, Executive Director of the 1st Foundation and founder of Xtreme Concepts, the parent company of iK9, the sponsor for NASCAR driver Jeffrey Earnhardt, who will compete in both the MoneyLion 300 (April 27) and the GEICO 500 (April 28). “This program allows us to give back to those who constantly protect and serve, keeping us safe at home and abroad. The 1st Foundation is committed to those who serve.

“We are also thrilled to be a part of the Transformation project with our sponsorship of the Wi-Fi which will be an incredible amenity for fans of all ages. It’s going to be something families have never seen before. And, it comes at a great time as the track is celebrating its 50th anniversary. We’re excited about our new partnership with Talladega and having Jeffrey compete at the track. What a year this is going to be, and what an experience Talladega will be.”

The Talladega Garage Experience Wi-Fi, presented by Xtreme Concepts, will cover the entire 140,000 square foot Talladega Garage Experience, which will deliver a one-of-a-kind experience for fans with “locker room” access via walkways inside the Monster Energy NASCAR Cup Garages, along with an open-air social club, new Gatorade Victory Lane, social and engagement areas, and much more.

Earnhardt, the grandson of 10-time Talladega Superspeedway winner Dale Earnhardt, is set to drive both Monster Energy Cup Series races at Talladega in 2019. He will make his 2019 Monster Energy Cup Series debut in the GEICO 500 behind the wheel of the No. 81 iK9 Camry for Xtreme Concepts Racing and then return in the fall for the 500 (October 13). He will take to the 33-degree banking of TSS for the first time in ’19 during the MoneyLion 300 NASCAR Xfinity Series race behind the wheel of the No. 18 iK9 Toyota for Joe Gibbs Racing. He has 10 career starts at Talladega across NASCAR’s top-three series with a best finish of 12th in the 2015 MoneyLion 300. Earnhardt, as well as outdoor enthusiast Allie Butler, are brand ambassadors for the 1st Foundation.

For information on the First Responders presented by 1st Foundation program or the Talladega Garage Experience Wi-Fi, presented by Xtreme Concepts (which will open in October), visit or call 855-518-RACE (7223). Talladega’s first action-packed weekend kicks off on Friday, April 26, with the General Tire 200 ARCA Menards Series event. The new Turn 3 Oversized Vehicle Tunnel, as well as the new Finish Line Premium RV area (includes full hookups) and new Infield Shower Trailers, will be open for the tripleheader weekend.

About Xtreme Concepts Inc.:
Xtreme Concepts Inc., is a worldwide leader in providing turnkey security solutions, training and technology integration to U.S. government, military and commercial clients on a global scale. Xtreme Concepts’ mission is to provide elite military units with a hyper-realistic environment, allowing them to train to their full mission profile with a facility that is able to replicate an unmatched variety of real-world scenarios. This Alabama-based facility is a world-class training site spanning more than 1,500 acres with 3 million square-feet of indoor training space, 31 buildings, 3.5 miles of internal roadways, and more areas equipped for training. Experience is the hallmark and strength of Xtreme Concepts, best exemplified by its motto: “Who we are, Where we’ve been and What we’ve done.” With access to the National Mission Force (NMF) and the Special Missions Units (SMU) of the U.S. military, Xtreme Concepts is the benchmark in the multi-faceted security arena. Xtreme Concepts’ stable of experts has served honorably with these elite units for more than a decade, and because its staff maintains deep ties to the NMF and SMU, clients benefit from immediate access to Xtreme Concepts’ collective experience.