DISPLAY SPACE IN THE MIDWAY

Various corporations and organizations represent their brand in the corporate display area, attracting hundreds of thousands of race fans each race weekend. The Midway is located behind the north end of the grandstands, directly outside admission gates. Exhibits are strategically located near souvenir and vending areas, where heavy foot traffic is present before the drop of the green flag.

The Midway is operational Friday-Sunday during race weekend and boasts impressions of 120,000+.


  • BUSCH BEER
    Busch Beer Display

    Fans swarm to the Busch Beer display for a Q&A session hosted by Daryl Motte with Kevin Harvick and the Busch Guy. 

  • TEAM CHEVY
    Chevy Display

    The Chevy display is always a fan-favorite!

  • SOUVENIR CENTRAL
    Souvenir Central

    From t-shirts repping your favorite driver to flags and more, visit the Midway for all your souvenir needs!

  • TYPES OF DISPLAYS
    Get creative with your space!

    Let's get creative! Whatever your goals, the possibilities and setup style options for your space are endless.

  • APPEARANCE OPPORTUNITIES
    Driver Appearances

    You never know who you might see! The Midway is great for driver appearances and more!