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Talladega Superspeedway Rendering

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Talladega Transformation! New Superspeedway Infield Project Unveiled

NASCAR’s most competitive track - Talladega Superspeedway - along with its parent company, International Speedway Corporation (ISC), announced at a press conference today details of Transformation – The Talladega Superspeedway Infield Project. The approximate $50 million redevelopment endeavor is part of ISC’s long-term capital allocation plan and reinvestment into its major motorsports complexes. The project, highlighted by a one-of-a-kind Garage Fan Zone Experience, will feature “up-close” access, interactive attractions and enhanced amenities for fans, sponsors, teams and stakeholders in the iconic Talladega infield.

Related Topics: Talladega Superspeedway

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NASCAR Vice Chairman Mike Helton Looking Forward to Alabama Return

Mike Helton’s annual travel itinerary includes, among several other destinations, 36 stops at tracks on the NASCAR Sprint Cup Series schedule. As Vice Chairman of NASCAR, Helton has collected memories everywhere – from Auto Club Speedway to Watkins Glen International. Two weekends each season, however, are circled on his loaded calendar: The Spring and Fall Classics at Talladega Superspeedway.

Related Topics: Talladega Superspeedway, Mike Helton

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GEICO Extends Multiyear, Multi-Track Partnership with ISC

GEICO, the second-largest private passenger auto insurance company in the U.S., today announced it will extend its multiyear partnership with International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”), owner / operator of 13 of the nation’s major motorsports facilities. GEICO will continue its entitlement for the GEICO 500 at Talladega Superspeedway as well as its Campground naming rights at eight ISC motorsports facilities. Debuting for NASCAR’s Chase double elimination weekend Oct. 21-23, GEICO will provide naming rights to Talladega’s Restart Zone. Beginning in 2017, GEICO will take ownership of this area at 10 additional ISC tracks as well.

 

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