INTELLECTUAL PROPERTY & SWEEPSTAKES

IP rights and in-market promotions develop unique outreach opportunities featuring both your brand and one of the most recognizable names in motorsports. Receive exclusive promotional rights granting you the ability to use registered Talladega Superspeedway marks for activation opportunities such as on-side and in-market promotions, consumer or employee promotions, themed advertising campaigns and point of-sale materials.

See examples below!


  • CLYDE MAY'S SWEEPSTAKES
    Clyde May's Whiskey

    In addition to their bar ownership, Clyde May's used TSS IP and other assets to run a great sweepstakes, sending a group to experience race weekend VIP-style.

  • HONDA GENERATORS
    Honda Generators

    Honda Generators offers a great promotion before every race weekend to connect with fans, including driver meet & greets.

  • GATORADE
    Gatorade

    Here's an example of creative and unique packaging for a special Gatorade run that integrated the history of Talladega.