FAN ZONE

Various corporations and organizations represent their brand in the corporate display area, attracting hundreds of thousands of race fans each race weekend. Our Fan Zone is located behind the north end of the grandstands, directly outside admission gates. Exhibits are strategically located near souvenir and vending areas, where heavy foot traffic is present before the drop of the green flag.

The Fan Zone is operational Friday-Sunday during race weekend and boasts impressions of 120,000+.


  • GEICO
    GEICO Fan Zone Footprint

    Our friends from GEICO get the fans cranked up before the green flag drops!

  • COCA-COLA
    Coca-Cola

    Coca-Cola always has something interactive and engaging for the fans.

  • GENERAL VIEW
    Fan Zone Traffic

    Foot traffic! The Fan Zone is THE place to be before the race with food, merchandise and more.

  • OWNERSHIP POTENTIAL
    Ownership Potential

    The Fan Zone is also a great new ownership opportunity for potential sponsors!

  • FANATICS TRACKSIDE SUPERSTORE
    Fanatics Trackside Superstore

    Including the Fanatics Trackside Superstore, the Fan Zone is a prime area for pre-race traffic.

  • TYPES OF DISPLAYS
    Get creative with your space!

    Whatever your goals, the possibilities and setup style options for your space are endless.