The Talladega Garage Experience, the centerpiece of the Transformation Infield Project Presented by Graybar, debuted during Talladega Superspeedway’s October NASCAR Playoffs weekend. A multitude of Alabama-based companies were involved helping create the 140,000 square foot social space, which stretches from the center of the Tri-Oval down near the start-finish line and features a host of new fan amenities, in addition to other aspects of the entire infield redevelopment project.
The Talladega Garage Experience, the centerpiece of the Transformation Infield Project Presented by Graybar, debuted during Talladega Superspeedway’s October NASCAR Playoffs weekend. A multitude of Alabama-based companies were involved helping create the 140,000 square foot social space, which stretches from the center of the Tri-Oval down near the start-finish line and features a host of new fan amenities, in addition to other aspects of the entire infield redevelopment project.

 

Last month at Talladega Superspeedway marked the culmination of a yearlong construction endeavor known as the Transformation Infield Project presented by Graybar. Incredible, positive reviews of the centerpiece – the Talladega Garage Experience - were off the charts from fans from all 50 states and 22 countries who enjoyed the track’s NASCAR Playoffs weekend, Oct. 11-13. The massive redevelopment project, however, could not have been accomplished without the relentless work and dedication of all the construction companies involved, a vast majority of which hailed from Alabama.

Throughout the entire construction process, which was broken into two phases, Talladega Superspeedway was the daily workplace of an average of 215 construction professionals. Of those workers, approximately 65 percent resided in the surrounding communities, and the remainder traveled in daily from the Birmingham area. Nonetheless, over 1,500 unique individuals came to NASCAR’s biggest and baddest track to help create and bring to life the incredible new fan amenities the track has to offer.

Below is a list of all the companies, local and national, who were a part of the biggest project in the history of Talladega Superspeedway to date, aside from its initial construction in 1968-69.

Alabama-Based Companies (in alphabetical order):

  • A&G Fence Co. – (Gadsden, AL) Fencing around the new Oversized Vehicle Tunnel in Turn 3
  • Brian’s Flooring – (Birmingham, AL) Flooring in the Talladega Garage Experience
  • Century Fire Protection – (Birmingham, AL & Duluth, GA) Sprinkler System in the Race Operations building
  • Daniel Iron – (Birmingham, AL) Steel in the Talladega Garage Experience
  • Danieli Taranis – (Chelsea, AL, as well as many locations in North America & abroad) Electrical in the Race Operations building and the Pit Road Club
  • Anthony Dulaney Plumbing – (Lincoln, AL) Plumbing in the Race Operations building
  • Freeman Service Co. – (Lincoln, AL) HVAC system in Race Operations
  • HOAR Construction – (Birmingham, AL) Oversaw the Talladega Garage Experience portion of the project
  • Johnny’s Electric – (Pell City, AL) Electrical in the Talladega Garage Experience and Oversized Vehicle Tunnel
  • Knight Sign Industries – (Tuscaloosa, AL) Signage throughout the project
  • Luttrell Architectural Woodworks – (Birmingham, AL) Millwork in the Talladega Garage Experience
  • Magic City Door – (Birmingham, AL) Overhead doors in the Talladega Garage Experience
  • National Cement of Alabama – (Birmingham, AL) Parent company of Kirkpatrick who poured concrete in the Talladega Garage Experience
  • Paradiso Painting Co. – (Birmingham, AL) Painting in the Talladega Garage Experience
  • PlumCore – (Birmingham, AL) Plumbing in the Talladega Garage Experience
  • Sunbelt – (Pelham, AL, but based out of South Carolina) Project equipment rentals
  • Sylacauga Glass Co. – (Sylacauga, AL) Glass for Race Operations Building
  • Taylor Corporation – (Oxford, AL) General contractor for the Oversized Vehicle Tunnel project and site work for entire Transformation Infield Project
  • Vulcan Materials – (Birmingham, AL) Material supply for the project

Out-of-State Companies (in alphabetical order):

  • 1000Bulbs – (Texas) Supplied lighting in various areas for the project
  • DLR Group – (Kansas) The design of the entire project
  • Graybar – (Missouri) Materials supplier, electrical and miscellaneous building supplies
  • GT Grandstands – (Florida) Led the Pit Road Club and Race Operations projects
  • MacroAir – (California) Large fans throughout the Talladega Garage Experience
  • PlayCore – (Chattanooga, TN) Kids playground in the Talladega Garage Experience Kids Zone
  • Superior Essex – (Atlanta, GA) Low Voltage Wire and Cable

The initial groundbreaking for Phase I of the project took place on October 23, 2018, while the groundbreaking for Phase II was on April 29, 2019, immediately following the GEICO 500 this past spring. The Turn 3 Oversized Vehicle Tunnel, as well as the Finish Line Premium RV area (full hookups) and Infield Shower Trailers, were a part of Phase I and were completed in time for the 2019 spring race weekend.

Phase II, which was ready for the track’s most recent weekend weeks ago, included the Talladega Garage Experience, which features engagement areas for a fan immersive experience like never before. The epicenter of the Talladega Garage Experience is the unique 35,000 square foot BIG BILL’S Open Air Social Club that is lined on both sides by two garages that house the top 22 teams (11 on each side) in the Monster Energy NASCAR Cup Series.

The Garage Experience also includes family/fan friendly items such as incredible $4 or less Value-Priced Concessions, FREE Wi-Fi, a Kids Zone, a Game Zone, Clyde May’s Courtyard, Tito’s Lemonade Lounge, an entertainment stage for local music, Driver Q&A’s and other interviews, and a reserved area for Gatorade Victory Lane celebrations after each race in Fr8Auctions Celebration Plaza. The 600-person Pit Road Club, along with the new Race Operations building, were also a part of Phase II.

Talladega Superspeedway would like to thank the all of the companies that supported the Transformation Project, especially those locally from the Yellowhammer State.

The Talladega Garage Experience will make its spring debut at the 2.66-mile venue on April 24-26 with a tripleheader featuring the GEICO 500 (Monster Energy NASCAR Cup Series), the MoneyLion 300 (NASCAR Xfinity Series) and General Tire 200 (ARCA Menards Series). For tickets and additional information, call 855-518-RACE (7223) or log onto www.talladegasuperspeedway.com.

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