Talladega Superspeedway is excited to announce American Ethanol has joined its track family with the Colt Ford Concert Powered by American Ethanol on Saturday night, Oct. 14. Headlined by popular entertainer and country star Colt Ford, the traditional Talladega event is part of a much-anticipated double-header NASCAR “Wild Card” playoff weekend.

Ford, with his groundbreaking hybrid of country, blues, rock and rap rhythms, will take center stage for the Colt Ford Concert Powered by American Ethanol after a full day of on-track activity with the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series (NCWTS) race, as well two rounds of time trials, featuring Foodland/Food Giant qualifying for Sunday’s Alabama 500. Admission to the Colt Ford Concert Powered by American Ethanol is FREE with the purchase of a ticket to the Alabama 500 Monster Energy NASCAR Cup Series (MENCS) classic - Dale Earnhardt Jr.’s final scheduled start at NASCAR’s Most Competitive track.

"American Ethanol is an innovative brand that introduces consumers to the benefits of E15, a renewable fuel choice, and what better place to do that than the biggest and fastest track in NASCAR,” said Don Glenn, Alabama farmer and National Corn Growers Association Board member. “We look forward to interacting with Talladega race fans and sharing with them how higher octane, cleaner burning, American-made ethanol gets the job done on the track and in their own cars.”

Throughout the weekend, fans will be able to learn about the performance of American Ethanol at its display in the track’s Fan Zone and also with representatives of the American-made company, roaming the campgrounds and handing out fun prizes. The American Ethanol logo will be seen at various locations, including on the asphalt at both the entrance and exit to pit road, as well as on a mammoth flag overseeing turns three and four, along with grandstand banners.

“Sunoco Green E15 made with American ethanol has fueled NASCAR for more than 10 million miles and helped race car drivers get the most out of their engines under the most demanding conditions,” said Growth Energy CEO, Emily Skor. “While NASCAR has put E15 to the ultimate test on the track, drivers across America have used it for 1 billion miles off the track because it is better for the environment, their engines, and their wallets.”

For the Colt Ford Concert Powered by American Ethanol, Ford, a native of Athens, GA, will treat the Talladega faithful at NASCAR’s Party Capital to a variety of his hit songs including “Drivin’ Around Song,” “Back,” “Dirt Road Anthem,” “Crank it Up” and “Cold Beer.” He will also perform a host of songs off his new, sixth studio album Love Hope Faith.

Released earlier this year in May, Love Hope Faith features the hit “Reload,” with a powerful message that we can agree to disagree, but Ford’s just telling you what he thinks; if you a pet a dog, you might get bit. “Young Americans,” featuring Charles Kelley from Lady Antebellum and his brother Josh, takes listeners back to Ford’s boyhood days as he tells the story of his adolescent dreams and trying to live big in a small town. “Dirt Road Disco” combines the iconic tunes “Free Bird” and “Free Fallin,” and what’s more fun than that? “Time Flies,” a song in which Ford collaborated with Toby Keith. It’s a tune Talladega fans are sure to love – after all, “time sure flies when you’re having rum,” as Ford sings in the song.

Other songs from Love Hope Faith include “4 Lane Gone,” the first single off the album, as well as “My Truck,” “Keepin’ It Real” and “No Rest.” Love Hope Faith serves as message to his loyal fan base by celebrating the things that bring people together – friends, family, and faith in a better future.

While Love Hope Faith is Ford’s newest album, it’s certainly not his first. Ford released his first album Ride Through the Country, featuring “Dirt Road Anthem,” which he co-wrote with Brantley Gilbert. The song was later recorded by Gilbert, as well as Jason Aldean and has 4x Platinum Certification, with sales in excess of 4,000,000. Ford’s debut album also contained “Cold Beer” (featuring Jamey Johnson), which received a nomination at the 2011 Academy of Country Music Awards (ACM’s) for Vocal Event of the Year. For more information on Ford, log on to www.coltford.com.

Talladega’s fall race weekend kicks off Friday, Oct. 13, with a full slate of action, including practice sessions for the both the fred’s 250 Powered by Coca-Cola NCWTS and Alabama 500 MENCS races. Later that night, the track will host the “Big One on the Blvd.” parade and fan competitions, featuring an array of NASCAR drivers and loads of hilarious entertainment.

Saturday’s fred’s 250 Powered by Coca-Cola, set for a 12 Noon (CDT) start, will see the field of eight playoff contenders trimmed down to six at the checked flag. Sunday’s Alabama 500, the second race in the Round of 12 where every finishing position is pivotal, is set for 1 p.m. (CDT) and will feature Earnhardt, Jr., who is vying for his seventh triumph in his final Talladega event.

For ticket information for all three days of activities, log on to www.talladegasuperspeedway.com or call 855-518-RACE (7223).

About American Ethanol
American Ethanol drives performance on and off the racetrack with clean-burning, performance boosting ethanol blends, like E15. A low-cost, high-octane fuel, E15 has powered NASCAR for 10 million miles of competitive racing and more than 1 billion miles for American drivers. Ethanol delivers winning performance time and time again while reducing greenhouse gas emissions and reducing toxic additives in our fuel. Learn more about American Ethanol at www.AmericanEthanolRacing.com, follow us on Twitter @AmericanEthanol, Instagram @AmericanEthanol or connect with us on Facebook.