TALLADEGA, AL – Talladega Superspeedway, NASCAR's party and camping capital where tailgating is king, is proud to announce a new partnership with LiT Coolers, best known for its patented Night Sight LED Technology to fully illuminate the contents without compromising precious cooler space.

LiT Coolers, based in nearby Birmingham, AL, will play a key role in adding to Talladega’s already spectacular, fun fan experience during the track’s triple-header weekend, May 5-7, featuring the GEICO 500Sparks Energy 300 and General Tire 200.

“We are thrilled to partner with such a well-respected, local company in LiT Coolers,” said Grant Lynch, Chairman of Talladega Superspeedway, of the new three-year agreement. “We have been a staple in Alabama since 1969, and our camping and tailgating are traditions here with our nearly 3,000 acres of property. LiT Coolers’ products are simply incredible, and for our fans who haven’t been introduced to them yet, they are going to be amazed.”

“Being an Alabama-based company where football, fishing and NASCAR racing is part of our DNA, being involved with all the major races at Talladega is sure to raise our awareness level in the competitive cooler market,” said LiT Coolers CEO Donald Howell.

For all races at Talladega Superspeedway, Howell notes that LiT Coolers has a long list of promotional events and product displays planned. “We’ll have fun acquainting race fans with our coolers and tumblers, and with our tailgate package upgrades we’ll be giving away to unsuspecting campers. We’ll also demonstrate how our patented cooler technology will enhance their day – and night - at the Superspeedway,” Howell said. Race fans can follow @LiTCoolers for all the details.

The LiT Cooler technology also features patented integrated ‘Ice Legs’ for better ice retention, and a fully customizable logo window.

With a battery life that lasts 20 plus hours, these coolers will be the perfect feature at Talladega's nighttime events like the Infield Concert on Saturday that will be headlined by The Charlie Daniels Band, where admission is free to fans who have purchased their Sunday GEICO 500 ticket.

Don't get left in the dark during the upcoming activities at Talladega Superspeedway events - for more ticket information, call 1-877-Go2-DEGA or log on to www.talladegasuperspeedway.com. Find more information on LiT Coolers by logging onto Facebook at https://www.facebook.com/LiTCoolers/ or visiting www.litcoolers.com.