New Freedom Trophy Awarded to Talladega Sprint Cup Series Winner; Begins New Military Tradition

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TALLADEGA, AL – Winning a NASCAR Sprint Cup Series race at Talladega Superspeedway -  NASCAR’s Most Competitive track - brings with it history, tradition, prestige and honor.

Now, it has taken on a new meaning that has a special place in everyone’s heart. In support of the United States Military, Talladega Superspeedway is thrilled to announce the “Freedom Trophy,” which will be awarded to every winner of a Sprint Cup Series race at the 2.66-mile grand venue, beginning with the May 4 Aaron’s 499. The special trophy showcases all five branches of the United States military - Army, Navy, Marines, Air Force, Marines and Coast Guard.

Military personnel will be on hand at each Talladega Sprint Cup Series race to make the presentation of the Freedom Trophy in Victory Lane. Not only will they be in the winner's circle to award the coveted trophy, but they will also participate in pre-race ceremonies and receive their very own Freedom Trophy. Each Talladega Superspeedway race weekend, a different United States military base will be given the opportunity to present the Freedom Trophy.

The creation of Talladega Superspeedway Vice President Brian Crichton, the Freedom Trophy is an honor to all military men and women on behalf of the speedway, a patriotic entity since 1969. Crichton enlisted the assistance of Fast Forward Marketing Owner Mike Barth (Spring, TX), who has custom designed trophies in motorsports since 1996. MTM Recognition in Oklahoma City, OK spearheaded the design.

“Winning a Sprint Cup Series race at Talladega just got extra special,” said Talladega Chairman Grant Lynch. “With the Freedom Trophy, we pay tribute to our race winners, as well as our servicemen and women who make so many things possible for us on a daily basis.”

The Freedom Trophy is five-sided, reflective of each branch of the military. Silver aluminum panels, complete with a design of each military branch soldier and branch logo, are showcased, along with a star that is waterjet cut in the center. The base is black stained wood with circular discs at the bottom and top made of black acrylic, and includes the Talladega Superspeedway logo, the date of the race and the name of the base awarding the trophy.

“As a symbol of our military we thought it was fitting to start with a pentagon shaped base’” said Crichton. “The artists did a great job by bringing together all five branches of the military, incorporating the star in the center and showcasing each branch seal on the individual pillars. It is a trophy we hope every Talladega Sprint Cup winner will be proud of – that it will mean a little something extra when they display it with the rest of their trophies.”

In addition to recognizing the military through the Freedom Trophy, Talladega Superspeedway is proud to offer special ticket prices for all members of the military and their families for its race weekends. For more information, visit www.talladegasuperspeedway.com/military.

About Fast Forward Marketing

Fast Forward Marketing is the premier supplier of custom theme related trophies and awards to the auto racing industry. Fast Forward’s owner, Mike Barth, has specialized in marketing & designing custom race trophies since 1996, and currently supplies the most creative trophies in the industry for numerous forms

of racing including NASCAR, IndyCar and several forms of road racing. Fast Forward supplies trophies to 16 major tracks and numerous corporate sponsors including Talladega, Daytona, Bristol, Charlotte, Phoenix, Michigan, Sonoma, Chicagoland, and Kentucky among others. For more information, please call 281/288-2928, or log on to www.fastfwdmkting.com.  

About MTM Recognition

MTM, headquartered in Oklahoma City, Oklahoma, creates and implements recognition products and programs that celebrate achievement, reward performance, honor service, and brand and reinforce company image. MTM offers comprehensive, meaningful, memorable recognition solutions. For more information, log on to www.mtmrecognition.com.

NASCAR returns to Talladega Superspeedway in 2014 with the Aaron’s Dream Weekend, which is set for May 2-4. The NASCAR Nationwide Series and ARCA Racing Series will take to the track on Saturday, May 3 while NASCAR’s Sprint Cup Series machines take the green flag on Sunday, May 4. For ticket information, log onto www.talladegasuperspeedway.com.

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