GEICO’s Partnership Grows with Talladega Superspeedway - “GEICO 500” Fall Classic Sprint Cup Series Race Set for Oct. 19

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TALLADEGA, AL – Officials from GEICO and Talladega Superspeedway announced today that the fall NASCAR Sprint Cup Series race on Sunday, Oct. 19, at NASCAR’s Most Competitive track will be known as the GEICO 500. The GEICO 500 weekend will be held October 17-19 and will also feature the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series race.

As part of the agreement, GEICO will be named the Official Auto, RV, Motorcycle and Powersport Insurance Provider of Talladega Superspeedway.

“We are thrilled to announce our expanded partnership with GEICO, a Fortune 500 company with a sterling reputation and a perfect fit with our passionate fan base,” said Talladega Superspeedway Chairman Grant Lynch. “While GEICO has been our partner for years with their sponsorship of various campgrounds around the facility, having the entitlement of our October Sprint Cup Series race will allow the company to extend its reach to all Talladega and NASCAR fans. The wild card race at Talladega (sixth race in NASCAR’s Chase for the Sprint Cup Series Championship) has long been a tradition in the sport and we couldn’t be happier that it’s now the GEICO 500.”

“The GEICO 500 is an exciting partnership that gives us a unique opportunity to build brand awareness within the vast NASCAR community,” added Ted Ward, GEICO’s vice president of marketing. “Talladega Superspeedway hosts NASCAR’s biggest events and is a great place to raise our exposure with some of the most enthusiastic sports fans on the planet. We are proud of the relationship we have built in the NASCAR community and GEICO wants it to remain strong.”

This past October race’s popularity was evident as ESPN’s live telecast of the event earned a 3.1 U.S. household rating, the second-highest during the 2013 10-race NASCAR Sprint Cup Series Chase for the Championship.

Talladega Superspeedway is not only the biggest and steepest race track (2.66-mile, 33-degree banking) in NASCAR, but it also has the most acreage (3,000) for vehicle parking and camping, including the only FREE camping on the NASCAR Sprint Cup Series circuit. NASCAR’s Most Competitive track offers both reserved and unreserved campgrounds throughout the property, 13 of which have been sponsored by GEICO since 2011.

GEICO has been a mainstay in the sport through its team sponsorship of Germain Racing and driver Casey Mears.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually.  The company is pleased to serve more than 12 million private passenger customers and insures more than 19 million vehicles (auto & cycle). GEICO’s online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available. For more information, go to www.geico.com.

NASCAR returns to Talladega Superspeedway in 2014 with the Aaron’s Dream Weekend, which is set for May 2-4. The NASCAR Nationwide Series will take to the track on Saturday, May 3 while NASCAR’s Sprint Cup Series machines take the green flag on Sunday, May 4. For ticket information, log onto www.talladegasuperspeedway.com.

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