Talladega Fans Now Have Fingertip Access to Aaron’s Dream Weekend Tickets Using Smartphones

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TALLADEGA, AL – It just got even easier for fans to purchase tickets to NASCAR’s most exciting and unpredictable venue - Talladega Superspeedway. It’s now literally at a consumer’s fingertips.

 

To directly gain access to Aaron’s Dream Weekend, May 3-5 - which is less than two weeks away - fans can now use their smartphones.  The new mobile-friendly fan experience, created by Moovweb, gives users quick and easy access to purchase event tickets as well as other opportunities such as the Talladega Experience – NASCAR’s ultimate hospitality venue – and much more. Simply log onto talladegasuperspeedway.com on the mobile device and select the “Buy Tickets” link.

“In our fast-paced world of ever-changing technology, we are always looking for ways to make it easier and quicker for our fans to get their tickets to Talladega,” said track Chairman Grant Lynch. “Moovweb has provided that with this incredible technology for our fans to use their mobile devices. One thing that hasn’t changed, however, is the incredible racing here at NASCAR’s Most Competitive Track. It has been, and will continue to be, the most exciting venue in motorsports.”

 

Moovweb is providing the service to all tracks of International Speedway Corporation (NASDAQ Global Select Market: ISCA) (“ISC”), owners of thirteen world renowned motorsports facilities, including Talladega Superspeedway.

 

“Enhancing the fan experience for our customers while they are at the track is a high priority,” stated Tina Martin, ISC's Chief Information Officer. “With our new mobile-friendly sites, fans can now save time and effort by using the power of their smartphones to purchase tickets from virtually anywhere to gain access to a wide range of world-class events and event day activities.”

The most competitive racing in NASCAR combined with a mix of southern hospitality returns to Talladega Superspeedway May 3-5 for the Aaron’s Dream Weekend.  Experience the excitement as the superstars of NASCAR attempt to tackle the high-banks of ‘DEGA at 200 mph.  Secure your tickets at www.talladegasuperspeedway.com or by calling 877-Go2-DEGA.  This is more than a race…This is Talladega!

 

About Moovweb

Moovweb’s vision is to fundamentally transform Web development to create unmatched business agility. Our enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through their mobile channels. The platform offers developers, design agencies and systems integrators a set of powerful tools to radically shorten delivery times for compelling mobile sites and native apps. The Moovweb platform is one of the world’s busiest, with nearly 12 billion mobile pages transformed for some of the world’s largest mobile sites and apps, including those for Macy's, 1-800-FLOWERS.com, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico’s, Sharpie and dozens of others. Moovweb is headquartered in San Francisco.

About International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California® near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway® near Chicago, Illinois; Homestead-Miami Speedway® in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.

The Company also owns and operates Motor Racing Network, the nation's largest independent sports radio network and Americrown Service Corporation, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.

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