Thursday, April 11, 2013 is Jeff Gordon Day; $24 Donated to Driver’s Foundation for Every Frontstretch Grandstand Ticket Sold

Thursday, April 11, 2013 is Talladega Superspeedway Jeff Gordon Day; $24 Donated to Driver’s Foundation for Every Frontstretch Grandstand Ticket Sold

Announces Program During Visit to Children’s Hospital at Vanderbilt (TN); Patients Have Opportunity to Design a Future Talladega Superspeedway Grand Marshal Car

NASHVILLE, TN – There is nothing more exciting than attending a NASCAR race at the sport’s Most Competitive Track – Talladega Superspeedway! Now, fans have even more reason to purchase tickets to the Aaron’s 499 in May – to help the most promising pediatric cancer research and programs that will improve patients’ quality of life as part of the Jeff Gordon Children’s Foundation.

This Thursday, April 11 – One Day Only – for every frontstretch grandstand ticket sold to the Aaron’s 499, $24 will be donated to the Jeff Gordon Children’s Foundation. Talladega Superspeedway’s “Jeff Gordon Day” – Thursday, April 11 - has arrived.

“This is a very cool gesture by Talladega Superspeedway,” said Gordon Wednesday during a visit to Monroe Carell Jr. Children’s Hospital at Vanderbilt on behalf of Talladega Superspeedway. “It means a lot to me that Grant Lynch (TSS Chairman) and the track would partner with us on our initiatives for so many young people.

“I’ve had success at Talladega (6 wins) and a lot of great memories on the track there,” added the four-time NASCAR Sprint Cup Series champion. “I appreciate this initiative by Talladega to make a difference off the track.”

Beginning Thursday, April 11, from 9 am until 5 p.m. EDT, fans can secure tickets at www.talladegasuperspeedway.com or by calling 877-Go2-DEGA. A $24 donation will be made to the Jeff Gordon Children’s Foundation for tickets purchased in the following grandstands: Gadsden; Lincoln; Anniston and Anniston Tower; O.V. Hill North and South; O.V. Hill Tower, Tri-Oval and Tower Extension; Birmingham and Birmingham Tower; Moss-Thornton and Moss-Thornton Tower; and Talladega and Talladega Tower. The $24 donation is for the Sunday, May 5, 2013, Aaron’s 499 event only.

“Jeff, like us at Talladega Superspeedway, has a passion for kids, and what he has done to help cancer research is remarkable,” said TS Chairman Grant Lynch. “Jeff has helped us a lot over the years to promote our exciting races. He’s won a lot here, and Thursday is going to be a great opportunity for fans to show their support for an incredible cause, plus get some of the greatest tickets in sports.”

During his tour of the Children’s Hospital at Vanderbilt, Gordon passed out blank illustrations of Talladega’s Grand Marshal Car to the kids, who have the opportunity to design a car that will be used in pre-race ceremonies at a future TSS event.

“We are hoping to get some really colorful designs,” added Gordon. “It’s great to see the kids be active and having fun, and this allows them to show off their creativity and have a blast at the same time.”

Upon the Aaron’s 499 conclusion, Talladega Superspeedway will present the Children’s Hospital a checkered flag signed by all the drivers who participate in the event.

Joining Gordon at the Children’s Hospital was Dr. Seuss’s “The Cat In the Hat” character, supporting Hats Off to Hope! The campaign brings the magic of Dr. Seuss to children going through treatment in cancer centers throughout the United States.

The most competitive racing in NASCAR combined with a mix of southern hospitality returns to Talladega Superspeedway May 3-5 for the Aaron’s Dream Weekend. Experience the excitement as the superstars of NASCAR attempt to tackle the high-banks of ‘DEGA at 200 mph. Secure your tickets at www.talladegasuperspeedway.com or by calling 877-Go2-DEGA. This is more than a race…This is Talladega!

About Jeff Gordon Children’s Foundation

The Jeff Gordon Children’s Foundation was established as a non-profit 501 (c)(3) organization in 1999 by the four-time NASCAR Cup Series champion. The Foundation supports children battling pediatric cancer by funding programs that improve patients’ quality of life, treatment programs that increase survivorship and pediatric medical research dedicated to finding a cure.

For more information visit www.jeffgordonchildrensfoundation.org

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