AMP Energy Juice 500 Fast Facts

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AMP Energy Juice 500 NASCAR Sprint Cup Series

WHAT:  AMP Energy Juice 500 NASCAR Sprint Cup Series race at Talladega Superspeedway. Race 33 of 36-race schedule; race 7 in the Chase for the NASCAR Sprint Cup

WHEN:  Sunday, Oct. 31, 2010; 12 noon.

WHERE:  Talladega Superspeedway, Talladega, Ala.

TV/RADIO: Live on ESPN and MRN Radio Network

RACE LENGTH: 500.08 miles (188 laps)

PURSE:  $5,318,791

RACE WINNER Jamie McMurray (3 hr., 13 min., 54 sec.)

QUALIFYING: Foodland/Food Giant Qualifying for the NASCAR Sprint Cup Series is Saturday, Oct. 30, starting at 11:15 a.m.

POLE SITTER: None – field set by points due to inclement weather

RECORD:  Bill Elliott, 212.809 mph; April 30, 1987

RACE RECORD: Mark Martin, 188.354 mph (2 hr., 29 min., 18 sec.); May 10, 1997

TICKETS: Contact the Talladega Superspeedway ticket office at 1-877-Go2-DEGA or log on to

  Foodland/Food Giant Qualifying for the NASCAR Sprint Cup Series followed by the Mountain Dew 250 fueled by Fred’s NASCAR Camping World Truck Series race is set for Saturday, Oct. 30: Two-day Saturday/Sunday tickets start at $49; Single-day Saturday tickets are $40 for grandstands and $50 for towers. Kids age 11 and younger admitted free with a ticketed adult (Frontstretch Lower General Admission Grandstands only). 

  The AMP Energy Juice 500 NASCAR Sprint Cup Series race set for Sunday, Oct. 31:  Two-day Saturday/Sunday tickets start at $49; Single-day Sunday tickets start at $60.  Kid’s 11 and under will be admitted free to the Allison Grandstands in rows 2-6 on Sunday.

PARKING: Day parking for automobiles is free on Talladega Superspeedway grounds.


Harvick Returning RCR To Restrictor-Plate Dominance
Coming off of his first top-five finish at Martinsville and closing to within 62 points of the Chase lead, Kevin Harvick attempts to win his third consecutive restrictor-plate race this week.

At Talladega in April, he completed a slingshot pass on Jamie McMurray to win by .011 seconds, the eighth-closest finish in NASCAR Sprint Cup history. Harvick went on to win a second-straight plate race at Daytona in July.

Harvick’s April win provided car owner Richard Childress with his first Talladega triumph since 2000. Harvick is going for the first Talladega season sweep in the NASCAR Sprint Cup Series since Jeff Gordon in 2007.
Chase Spoiler Could Be McMurray – Again
Jamie McMurray will attempt to play Chase spoiler for the second time in this Chase, in the process trying to repeat as Amp Energy Juice 500 race winner.

It could happen. McMurray has come up big in his three previous 2010 wins – capturing the Daytona 500, the Brickyard 400 and the Bank of America 500(at Charlotte).

Is Dale Jr. Back?
After leading 90 laps at Martinsville – the most he’s led in a race since Richmond in September of 2008 – Dale Earnhardt Jr. returns to Talladega with a chance to tie Gordon for second on the NASCAR Sprint Cup win list at the track with six, behind his father’s record 10 victories.

Despite his obvious struggles this season, Dale Jr. has looked just fine in this year’s three previous restrictor-plate events, with finishing second and fourth, respectively, at Daytona and 13th at Talladega).

Special Paint Schemes
Jamie McMurray will run a commemorative Bass Pro Shops paint scheme honoring the late Dale Earnhardt, considering this the 10th Anniversary of Earnhardt’s 76th and final NSCS victory.  The scheme is the same as Earnhardt’s 1998 All Star Race paint scheme. 

Dale Earnhardt Jr. will run a special “Legend of HALLOW-DEGA” paint scheme commemorating the short film commissioned by AMP Energy and produced by Terry Gilliam.  The movie stars Justin Kirk and David Arquette.

Kahne, Paschal To Be Inducted To Talladega-Texaco Walk of Fame
Fans voted in July for the 2010 Talladega-Texaco Walk of Fame honorees, and on Saturday, Oct. 30 during Talladega Superspeedway’s AMP Energy Juice 500 weekend, two new names will be added to this prestigious list: Kasey Kahne and Jim Paschal. The Talladega-Texaco Walk of Fame in downtown Talladega is both a focal point saluting NASCAR’s greatest names and a tribute to one of racing’s brightest stars – the late Davey Allison. Developed in 1994, the Talladega-Texaco Walk of Fame has inducted one active driver and up to two inactive drivers since
1995 based on the fans’ vote chosen from a ballot of nominees selected by strict guidelines.

Aaron's Alabama Crimson Tide National Championship Race Helmet to be Auctioned Off, Benefiting the David Reutimann Foundation
On eBay starting Friday, October 29th and running through Sunday, November 7th the David Reutimann Foundation will be auctioning off the race helmet that David Reutimann wore during the Aaron's 499 at Talladega Superspeedway this past April. The race helmet has an authentic paint scheme from Aaron's paying tribute to the University of Alabama winning the 2009 College Football National Championship. For more information, please go to or email

Great Weather Forecast for AMP Energy Juice 500 Weekend
The weather forecast for the AMP Energy Juice 500 is perfect for racing.  The Weather Channel calls for highs in the mid-70’s Friday – Sunday with 0% chance of rain. The lows at night are forecast to be a crisp 40 degrees. 

Pre-Race Dignitaries
Josh Gracin, will perform the national anthem prior to the AMP Energy Juice 500 at Talladega Superspeedway.  Randy Norris of Alabama Raceway Ministries will perform the invocation.  Eleven consumer promotional winners from AMP Energy will give the drivers’ command as Grand Marshals and Paul Birkett, Vice President of Energy for Pepsi Cola North America Beverages, will wave the green flag as Honorary Starter. 

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