FAN TEXTING SERVICE RETURNS TO TALLADEGA SUPERSPEEDWAY

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Talladega Superspeedway partnered with InStadiumSolutions (“ISS”) to implement a text-message based communication system at their facility. The service first debuted during the 2008 Ford Championship Weekend.  The system will once again be implemented this weekend, April 23 – April 25, at Talladega, host to the NASCAR Nationwide Series Aaron’s 312 and Sprint Cup Series Aaron’s 499.

The text messaging system allows fans to communicate directly with the racetrack’s command post if assistance is needed in dealing with any special needs inside the facility.  The service is being provided at all International Speedway Corporation facilities.

“In our continuing efforts to provide thrilling and safe guest experiences, we are extremely pleased to once again offer this innovative technology at Talladega Superspeedway this weekend.  It further demonstrates our focus on providing a safe, enjoyable and unforgettable race experience for our guests,” said Speedway Chairman Grant Lynch.  “ISS’ text messaging system allows fans to communicate instantly with our command center and receive immediate assistance at their location.  We are glad to work with ISS on this important customer service initiative for all our race fans.”

"After our successful trial run last year, InStadiumSolutions is thrilled to return to Talladega Superspeedway and give their fans the ability to report, within seconds, unruly fans, medical emergencies and any other track issues directly to the venue's command center.  We know the Speedway is always looking to improve the guest experience and our Fan Text Messaging System will help do just that,” said ISS’ Vice President of Sales and Marketing Scott Meyers.

Texting instructions will be placed prominently throughout each facility via static signage and will be regularly broadcast through audio and video public announcements.

About Talladega
The April 23 -25 Aaron’s Dream Weekend begins a new era at Talladega Superspeedway with new rules, new seats and new lower ticket prices.  For more information on tickets to Talladega Superspeedway, please visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA. For our hearing impaired guests, please call TDD 1-866-ISC-TRAK (1-866-472-8725). Tickets also are available in person by visiting the Talladega Superspeedway Ticket Office from 8 a.m. - 4 p.m. CDT, Monday- Friday.

About ISS
ISS is a privately held company based in South Florida. Their marketing and technical team has several years of experience in text message marketing and mobile phone content solutions.

ISS's Fan Text Messaging Service is currently being used by several teams in the NFL, MLB, NBA, and NCAA. In addition, their system was selected for use at the nation's marquee sporting events including the Super Bowl, BCS National Championship and World Baseball Classic. The ISS system is a complete text solution for venues from fan security and staff communication to numerous marketing applications.

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