Aaron's Extends Title Sponsorship at Talladega Superspeedway
Talladega Superspeedway is proud to announce that Aaron’s Rents, Inc. has extended its contract for title sponsorship on both the Aaron’s 312 NASCAR Nationwide Series race and the Aaron’s 499 NASCAR Sprint Cup Series race. The nation’s leader in rental sales and lease ownership activated a clause in its contract that allows the company to extend its role as title sponsor for multiple years.
“Aaron’s has been a great partner to Talladega Superspeedway since 2002,” said Talladega Superspeedway President Rick Humphrey. “We are excited that they have decided to extend their contract with us and we look forward to welcoming our fans to the Aaron’s 312 and Aaron’s 499 for years to come.”
“Aaron’s has realized great value partnering with Talladega Superspeedway and producing one of the premier event weekends on the NASCAR schedule, The Aaron’s Dream Weekend.” Stated Robin Loudermilk, Chief Executive Officer of Aaron’s, Inc. “Taking advantage of the option to extend our partnership allows Aaron’s to continue to have a high-profile marketing platform through 2013. Rick Humphrey and his staff have been very accommodating and we appreciate all of their efforts that help make the Aaron’s Dream Weekend such a great experience for all of our guests and those that attend this tremendous facility. We look forward to continuing to build on what we have developed here since 2002.”
About Talladega Superspeedway
Talladega Superspeedway is owned by International Speedway Corporation (ISC), a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.
The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the Daytona 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; California SpeedwaySM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC is a limited partner with Group Motorisé International in the organization and promotion of certain events at Circuit Gilles Villeneuve in Montreal, Canada.
The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network; the Daytona 500 ExperienceSM, the “Ultimate Motorsports Attraction” in Daytona Beach, Florida, the official attraction of NASCAR®; and Americrown Service Corporation, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in a business called Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at href="http://www.iscmotorsports.com/">www.iscmotorsports.com.