AMP Energy to Sponsor NASCAR Sprint Cup Series Race at Talladega Superspeedway
Leaders from Pepsi-Cola North America joined today with Talladega Superspeedway to announce that beginning in 2008, the fall NASCAR Sprint Cup Series race at Talladega Superspeedway will be known as the AMP Energy 500.
Mountain Dew AMP Energy drink is blasting onto the NASCAR scene in 2008 with several high profile sponsorships. In addition to the race at Talladega Superspeedway, Pepsi-Cola North America announced last year that Mountain Dew AMP Energy will be a lead sponsor of Dale Earnhardt, Jr.’s No. 88 Mountain Dew AMP/National Guard Chevrolet in the NASCAR Sprint Cup Series. Mountain Dew is no stranger to the NASCAR scene, having found a winning formula as lead sponsor of Darrell Waltrip’s championship-winning Cup entries in 1981 and 1982 and most recently, having sponsored the 2007 NASCAR Craftsman Truck Series race at Talladega Superspeedway.
“Talladega Superspeedway and Dale Earnhardt, Jr. are a winning combination,” said Talladega Superspeedway President Rick Humphrey. “I believe AMP Energy has made a brilliant move sponsoring both NASCAR’s most popular driver and the track that he and his father are famous for dominating. I can’t wait to welcome fans back for the AMP Energy 500 event weekend and display this great product to the thousands of loyal Talladega fans.”
“Talladega Superspeedway is a popular, historic track that attracts some of the most devoted NASCAR fans in the country and it was our only choice for AMP Energy's first race entitlement,” said Ralph Santana, VP of sports, media and interactive marketing, Pepsi-Cola North America. “We’re looking forward to a big year for AMP Energy in racing and we plan to make the AMP Energy 500 a fun and exciting experience that will be an event the fans will not want to miss.”
The 2008 AMP Energy 500 event weekend featuring the ARCA RE/MAX Series, NASCAR Craftsman Truck Series and NASCAR Sprint Cup Series will be Oct. 3 - 5, 2008. Guests will experience an action-packed day on Friday, Oct. 3, including two NASCAR Sprint Cup Series practices, qualifying for the NASCAR Craftsman Truck Series and the ARCA RE/MAX Series 250. Then on Saturday, Oct. 4, fans will watch as NASCAR Sprint Cup Series teams set the field during qualifying for the AMP Energy 500, in addition to the return of the NASCAR Craftsman Truck Series for the Mountain Dew 250. The AMP Energy 500 NASCAR Sprint Cup Series race, race four in the Chase for the NASCAR Sprint Cup, is set for Sunday, Oct. 5.
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. In addition to Mountain Dew and AMP Energy, its U.S. brands include Pepsi, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
About Talladega Superspeedway
Talladega Superspeedway is owned by International Speedway Corporation (ISC), a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the Daytona 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; California SpeedwaySM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC is a limited partner with Group Motorisé International in the organization and promotion of certain events at Circuit Gilles Villeneuve in Montreal, Canada.
The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network; the Daytona 500 ExperienceSM, the “Ultimate Motorsports Attraction” in Daytona Beach, Florida, the official attraction of NASCAR®; and Americrown Service Corporation, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in a business called Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at www.iscmotorsports.com.
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