Talladega Superspeedway Welcomes [yellow tail] ® As Official Wine
Talladega Superspeedway officials announced today that [yellow tail], America's number one imported wine* with the hopping wallaby on the label, has joined the speedway as an official sponsor. In addition to being the official wine of Talladega Superspeedway, [yellow tail] also becomes the official wine of the International Motorsports Hall of Fame and the prominent sponsor of the [yellow tail] Green Flag Club group hospitality area.
It's always exciting when a new sponsor comes on board", said track president Rick Humphrey. "But it's especially exciting when a brand such as [yellow tail] comes in and really wants to get active with their sponsorship. We are looking forward to an exciting partnership and we welcome them wholeheartedly."
"We take pride in meeting and exceeding the needs of our loyal [yellow tail] consumers, so we are very particular about choosing our sponsorship partners," said Mark Lyle, Group Brand Director, W. J. Deutsch & Sons. "Talladega Superspeedway is known nationally and is recognized by the casual and avid fan. Its rich history and destination is very comparable with our high standards. Partnering with Talladega Superspeedway is not only an amazing opportunity in our industry, but also a unique way to hone in on consumer trends.
To find more information on hospitality packages at Talladega Superspeedway, fans are encouraged to visit the website at www.talladegasuperspeedway.com or call 1-877-Go2-DEGA (1-877-462-3342). For our hearing impaired guests, please call TDD 1-866-ISC-TRAK (1-866-472-8725). Tickets also are available online at www.racetickets.com or in person by visiting the Talladega Superspeedway Ticket Office from 8 a.m. - 4 p.m. CDT, Monday - Friday.
About [yellow tail]®
The [yellow tail] portfolio of wines includes [yellow tail] varietals and blends: Chardonnay, Shiraz, Merlot, Cabernet Sauvignon, Riesling, Pinot Grigio, Pinot Noir, Rose, Shiraz-Cabernet, Cabernet Sauvignon-Merlot and Shiraz-Grenache; and [yellow tail] The Reserves: Chardonnay, Shiraz, Merlot, Cabernet Sauvignon, Pinot Grigio and Pinot Noir. [yellow tail] wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia. For more information, log on to www.yellowtailwineusa.com
About W.J. Deutsch & Sons:
W.J. Deutsch & Sons was founded in 1981 by current Chairman, Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. These wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. W. J. Deutsch & Sons is a family-owned business working almost exclusively with family-owned wineries. Bill's son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong relationships throughout the wine industry. The W. J. Deutsch & Sons portfolio of award-winning wines includes from France: Andre Lurton, Georges Duboeuf, HobNob, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils; California: Artesa Winery and Vineyards, Esser Vineyards, Kunde Estate, Renwood Winery; Italy: Barone Fini, Villa Pozzi, Lionello Marchesi; Chile: Vina Carmen; Hungary: Disznoko; Spain: Montecillo, Osborne Solaz, Osborne Brandies and Sherries; Portugal: Quinta Do Vale Meao, Osborne Port; Argentina; Bodegas Septima; New Zealand: The Crossings; Australia: [yellow tail], [yellow tail] The Reserve.
*(SOURCE: AC Nielsen Latest 52 wks ending June 2, 2007, FDL WL)
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