Talladega Superspeedway NASCAR Craftsman Truck Series Race Named Mountain Dew 250


Talladega Superspeedway announced today that Mountain Dew will sponsor the NASCAR Craftsman Truck Series race on Saturday, October 6.

"We are delighted to partner with Mountain Dew on our truck race. I believe the exciting style of racing that the trucks bring to Talladega Superspeedway matches well with the Mountain Dew brand and its exciting style of advertising and promotion," said President of Talladega Superspeedway Rick Humphrey.

"The legendary Talladega Superspeedway is the ideal track for the first running of the Mountain Dew 250," said Ralph Santana, VP, sports, media and entertainment marketing, Pepsi-Cola North America. "Mountain Dew has strong southern roots and we know this event will be a great celebration for us and the fans."

The 2007 UAW-Ford 500 weekend at Talladega Superspeedway will be held on Oct. 5-7 and will consist of the ARCA RE/MAX Series 250 on Friday, followed by the Mountain Dew 250 NASCAR Craftsman Truck Series race on Saturday. The NASCAR NEXTEL Cup Series Car of Tomorrow will make its first appearance in a superspeedway race on Sunday, Oct. 7, which is also the fourth race in the Chase for the NASCAR NEXTEL Cup. Kids age 11 and younger are admitted free of charge on Friday and Saturday of race weekends in the general admission grandstands at Talladega Superspeedway. To order tickets, call 1-877-Go2-DEGA (1-877-462-3342). For our hearing impaired guests, please call TDD 1-866-ISC-TRAK (1-866-472-8725). Tickets also are available online at www.racetickets.com or in person by visiting the Talladega Superspeedway Ticket Office from 8 a.m. - 4 p.m. CDT, Monday - Friday.

About Pepsi-Cola North America Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

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