Talladega Superspeedway Chairman Grant Lynch (left) and International Speedway Corporation’s Executive Vice President and Chief Operating Officer, Joie Chitwood III, stand above part of the new Talladega Garage Experience, which will debut in October. In the background are the beginnings of the new ‘old-school style’ Gatorade Victory Lane, one of the new garages (with 11 car bays) and the new Open Air Social Club that will differentiate NASCAR’s Most Competitive venue from any other motorsports venue.